But there are also negative associations, like stupidity, a slow mind, dirt or humiliation. Often it just depends on context or the exact hue, since brown nuances cover a very wide spectrum and each tone can awaken different feelings.
Brown is a tertiary colour, composed mostly of darkened yellow, sometimes red hues, mixed with some green. Many colours - once combined - result in a brown tone. That´s why the colour brown covers a good part of the visible (subtractive) spectrum.
Brown as design colour
Brown is in a quite bad position in the list of favourite colours. I remember when I was in kindergarten, I picked brown as favourite colour - but just because I did not have to share it with others.
Apart from that, we can trigger some lovely, down-to-earth emotions using good colour combinations involving brown. Imagine brown-white, brown-gold, brown-blue-gold... Come to think of it, if you add gold to brown, it indicates high quality, but still cosy at the same time. No other combination works like this. A bit tricky though, because the use of gold in digital media design is limited.
In our case, the colour brown indicates sustainable packaging. Now as a matter of fact, we follow a "green" packaging strategy at Avanova.
Yet, if you manage to pick the right nuance and combination, you can express all the positive aspects. Aromatic, spicy, cuddly, fertility - woody (no dreadful tin sort of things).
Brown also can be used to turn sterile, cold white into a pleasing creamy white hue. Even more and it will be beige.
- The colour brown is steadfast, aromatic, fragrant and sweet
- It refers to mud, dirt and the fertile soil
- Coffee, chocolate, crispy bread
- Wood and woody colours make the home a warm and cosy place (in perfect contrast to white, that's how I love my home)
- Often brown refers to poverty, because dyes were quite expensive in medieval times. Cowls of the Franciscan monks for example were homespun, brownish and simple.
- Brown is ranking quite low on the list of favourite colours
- Yet brown covers pretty much of the (subtractive) spectrum, for most warm colours turn brown when darkened or mixed
- Brown is the classic camouflage colour in the animal kingdom
- Horn jewellery is of course mostly coloured brown
Colours and their meaning - overview
|Art crossover a la Fox|
Avanova Design - excellent horn jewellery, lovely hand made bags and other fashion accessories that suit our - and hopefully your - taste.
|The colour Brown|
Brown is down-home, persistent and solid, but also warm and cuddly. We often associate brown with tasty, aromatic coffee, freshly baked bread or sweet, sweet chocolate.
|Pictures in the forest|
I love a relaxing forest walk - and since we run our little jewellery business, I always bring a few pieces along and (at least) one camera.
|Horn rings for men and women|
Smooth, classy rings - natural horn in different ring sizes and various horn colours.
|7 thin horn bangles in a set|
Here we have seven thin bangles, hand made from natural horn in a set. Available in light or dark colour.
|Teardrop shaped horn earrings|
Natural horn is strong, resilient and feather-light. With its interesting, naturally grown grain, horn is a great resource for creating lovely horn jewellery.
|Celtic knot style pendant on a sunflower|
Real horn is very tough and light as a feather. Considering the natural patterns, it is the perfect material for making excellent horn jewellery.