Ten years ago, founder Thảo Nguyên (right in the picture) turned her passion for hand embroidery from a hobby into a career. Her background in chemistry and especially architecture helped to create intricate designs full of harmony and depth, while at the same time retaining optimal functionality.
Her strength lies in modern, especially floral embroidery, applied on handmade hair accessories and purses. Under her skilled hands it takes three full days to complete a hand embroidered purse. Twelve distinct colours are used to create visual depth and inspire our senses with its aesthetic.
She also organizes workshop events to pass on her knowledge and experience.
Handmade, hand embroidered, floral purses and headbands coming soon to Austria - at Avanova/RealiTea, Schallmooser Hauptstraße 21, Salzburg!
In our series of articles "From Hand to Heart" we would like to introduce not only ourselves with our little tea house and concept store in Salzburg, but also our partners in Vietnam, Italy and Austria. Because we believe that hand- and heartmade products are worth to be seen and recognized for their quality, value and sustainability.
|Avanova and RealiTea|
Avanova Design stands for handmade fashion jewellery, bags and accessories. Our physical shop RealiTea however is not only an ethnic boutique in Salzburg, but especially a tea house where you can enjoy a pot of excellent tea in our cozy corner.
Artisan jewelry from vegetable tanned leather, embossed and hand painted by Dewdrop of Honey.
|Hand embroidered hair accessories|
While the spring flowers are blooming in the forest and in the garden, our shop is in full bloom too! Hand embroidered, floral hair accessories from our partners in Vietnam.
|Tadu: Turning old jeans into trendy fashion items|
Tham and her progressive label Tadu Bag are right on time to lead towards a bright and cool fashion epoch. In this story I want to tell you how she escaped the daily grind and stepped on the adventurous path of slow fashion.
|The stunning art of the Hmong people|
The Hmong are highlanders from the North of Vietnam. Their traditional costumes follow an old and very complex formula of weaving, indigo wax batik and embroidery. Knowledge passed on through generations.
|Awakening old jeans to new life|
How to implement a business model, be creative at the same time, develop beautiful products and even do something beneficial for the environment? I think the artists from Atelier MeJe are on the right track!
|Handmade micro macramé jewellery and shimmering insects|
Let me introduce Yen with her wonderful micro macramé jewellery and her shimmering insects, made in bead embroidery technique.